Midnight Rodeo’s FW25 collection, “Cadillac Ranch,” draws inspiration from the iconic Cadillac Ranch art installation along Route 66 in Amarillo, Texas—a place deeply connected to the designer’s upbringing. This collection channels themes of Americana, exploring nostalgia, commercialism, and the juxtaposition of rural and urban lifestyles. Echoing the buried Cadillacs of the 1950s and ’60s, the collection reflects the era’s bold designs and the bittersweet end of their iconic aesthetic.

Cinematic storytelling plays a key role, weaving through the brand’s overarching narrative with references to films like Midnight Cowboy and Urban Cowboy. The collection is shaped by the designer’s experience growing up in Texas, navigating small-town traditions while dreaming of city life, a duality that defines both the personal and creative identity of Midnight Rodeo.

The FW25 lineup includes vintage-inspired denim, sharply tailored leather jackets for evening wear, ‘70s-influenced suiting, and rugged patchwork flannels, all designed to feel at home in both rural and urban settings. Graphic pieces draw inspiration from the smoky pool halls and dive bars of West Texas, with a design language reminiscent of noir westerns and the bygone era of mid-century graphic design.

Midnight Rodeo’s “Cadillac Ranch” is a celebration of heritage, identity, and the cinematic allure of chasing dreams across diverse landscapes, blending nostalgia with contemporary Americana.